- Kissproof, transfer-proof, waterproof, budge-proof
- Mask-friendly; long-wearing and transfer-proof
- Long-wearing, 24 hours
- Colour-true, 24 hours
- Smudge-resistant, cake-resistant, settle-resistant, 24 hours
- Non-bleeding, non-feathering, non-flaking, 24 hours
- 99% said it was easy to apply to lips*
- 98% said it felt weightless on lips*
- 96% said colour applied evenly to lips*
- 92% said colour looked smooth throughout the day and kept lips feeling comfortable*
*Consumer testing on 143 panelists after one week of product use.
